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Marketing Science Vol. 44 No. 6 2025

Database Report: Twin-2K-500: A Data Set for Building Digital Twins of over 2,000 People Based on Their Answers to over 500 Questions

Olivier Toubia1; George Z. Gui1; Tianyi Peng2; Daniel J. Merlau1; Ang Li3; Haozhe Chen3

1 Marketing Division, Columbia Business School, Columbia University, New York, New York 10027 · 2 Decision, Risk & Operations Division, Columbia Business School, Columbia University, New York, New York 10027; · 3 Department of Computer Science, Columbia University, New York, New York 10025

open access

Abstract

We introduce a public data set for building digital twins of more than 2,000 people based on their answers to more than 500 questions.

DOI
10.1287/mksc.2025.0262
Volume
44
Issue
6
Pages
1446-1455
Language
en
Sources
crossref openalex

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