Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media”

Jacquelyn S. Thomas; Pradeep K. Chintagunta

doi:10.1287/mksc.2022.1398

Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media”

Jacquelyn S. Thomas¹; Pradeep K. Chintagunta²

¹ Marketing Department, Cox School of Business, Southern Methodist University, Dallas, Texas 75275; · ² Booth School of Business, University of Chicago, Chicago, Illinois 60637

Marketing Science 2022

In this commentary of “How Support for Black Lives Matter Impacts Consumer Responses on Social Media,” we discuss issues related to the research approach, findings, and offer suggestions for future research.

DOI: 10.1287/mksc.2022.1398
Volume: 41 (6)
Pages: 1045-1052
Language: en
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Sources: crossref