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Technical Note—Allocation of Effort Resources among Competing Activities

Hanan Luss1; Shiv K. Gupta2

1 Bell Laboratories, Holmdel, New Jersey · 2 University of Pennsylvania, Philadelphia, Pennsylvania

Operations Research 1975

This paper presents problems of resource allocation among many activities, such as allocating a given marketing budget among sales territories, where the return function for each territory attains different parameters. Applying the Kuhn-Tucker conditions, we derive “single pass” algorithms for different concave payoff functions, maximizing total returns under a given amount of available effort. Various extensions are also mentioned.

DOI
10.1287/opre.23.2.360
Volume
23 (2)
Pages
360-366
Language
en
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Sources
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