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Deciding to Persist: Adversity, Values, and Entrepreneurs’ Decision Policies

Daniel V. Holland¹; Dean A. Shepherd²

¹ Jon M. Huntsman School of Business at Utah State University. · ² Kelley School of Business, Indiana University

Entrepreneurial persistence occurs when the entrepreneur chooses to continue with an entrepreneurial opportunity regardless of counterinfluences or enticing alternatives. The decision to persist is influenced by personal characteristics and by feedback from the environment relative to thresholds. Using a conjoint experiment, we investigate how adversity and values influence the weight placed on the decision attributes for the persistence decisions of 100 entrepreneurs. The findings suggest that the persistence decision policies are heterogeneous depending on the level of adversity experienced and the individual values held by the entrepreneurs. The results provide interesting insights into why and how entrepreneurs choose to persist.

DOI

10.1111/j.1540-6520.2011.00468.x

Volume

37 (2)

Pages

331-358

Language

en

Export

BibTeX

Sources

crossref