Crowdfunding Innovative Ideas: How Incremental and Radical Innovativeness Influence Funding Outcomes

C. S. Richard Chan; Annaleena Parhankangas

doi:10.1111/etap.12268

Crowdfunding Innovative Ideas: How Incremental and Radical Innovativeness Influence Funding Outcomes

C. S. Richard Chan¹; Annaleena Parhankangas²

¹ Stony Brook University, Harriman Hall 109, Stony Brook, NY 11794, USA. · ² University of Illinois at Chicago, 601 S. Morgan Street, UH 2228, Chicago, IL 60607, USA.

Entrepreneurship Theory and Practice 2017

We investigate the effect of innovativeness on crowdfunding outcomes. Because crowdfunding campaigns characterized by greater incremental innovativeness are more comprehensible and generate more user value for typical crowdfunders, incremental innovativeness may result in more favorable funding outcomes. By comparison, campaigns that feature greater radical innovativeness are riskier to develop, harder for crowdfunders to understand and result in less favorable funding outcomes. This negative effect of radical innovativeness may be mitigated by incremental innovativeness, which may help crowdfunders to understand and appreciate radical innovativeness more. A sample of 334 Kickstarter campaigns provides support for our hypotheses.

DOI: 10.1111/etap.12268
Volume: 41 (2)
Pages: 237-263
Language: en
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Sources: crossref