Social Bricolage: Theorizing Social Value Creation in Social Enterprises

MariaLaura Di Domenico; Helen Haugh; Paul Tracey

doi:10.1111/j.1540-6520.2010.00370.x

Social Bricolage: Theorizing Social Value Creation in Social Enterprises

MariaLaura Di Domenico¹; Helen Haugh²; Paul Tracey³

¹ Organizational Behavior, OU Business School, Open University · ² Community Enterprise, Judge Business School, University of Cambridge · ³ Human Resources and Organizations, Judge Business School, University of Cambridge

Entrepreneurship Theory and Practice 2010

Current theorizations of bricolage in entrepreneurship studies require refinement and development to be used as a theoretical framework for social entrepreneurship. Our analysis traces bricolage's conceptual underpinnings from various disciplines, identifying its key constructs as making do, a refusal to be constrained by limitations, and improvisation. Although these characteristics appear to epitomize the process of creating social enterprises, our research identifies three further constructs associated with social entrepreneurship: social value creation, stakeholder participation, and persuasion. Using data from a qualitative study of eight U.K. social enterprises, we apply the bricolage concept to social entrepreneurial action and propose an extended theoretical framework of social bricolage.

DOI: 10.1111/j.1540-6520.2010.00370.x
Volume: 34 (4)
Pages: 681-703
Language: en
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Sources: crossref