A Note on the Impact of Daily Deals on Local Retailers’ Online Reputation: Mediation Effects of the Consumer Experience

Xue Bai; James R. Marsden; William T. Ross; Gang Wang

doi:10.1287/isre.2020.0935

A Note on the Impact of Daily Deals on Local Retailers’ Online Reputation: Mediation Effects of the Consumer Experience

Xue Bai¹; James R. Marsden²; William T. Ross³; Gang Wang⁴

¹ Department of Marketing and Supply Chain Management, Department of Management Information Systems, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122; · ² Operations and Information Management, School of Business, University of Connecticut, Storrs, Connecticut 06269 · ³ Marketing Department, School of Business, University of Connecticut, Storrs, Connecticut 06269; · ⁴ Accounting and Management Information Systems, Alfred Lerner College of Business and Economics, University of Delaware, Newark, Delaware 19716

Information Systems Research 2020

Practice- and Policy-Oriented Abstract

DOI: 10.1287/isre.2020.0935
Volume: 31 (4)
Pages: 1132-1143
Language: en
Export: BibTeX
Sources: crossref