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Resale Royalty in Non-Fungible Token Marketplaces: Blessing or Burden for Creators and Platforms?

Murat M. Tunc¹; Hasan Cavusoglu²; Zhiqiang Zheng³

¹ Tilburg School of Economics and Management, Tilburg University, 5037 AB Tilburg, Netherlands · ² Sauder School of Business, University of British Columbia, Vancouver, British Columbia V6T 1Z2, Canada · ³ Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080

Resale royalties, first introduced in the 1920s to support artists through a share of future resales, have now adopted by nonfungible token (NFT) marketplaces for digital art trading. Although these royalties are often viewed as beneficial for creators, our research reveals unexpected consequences. Using data from a major NFT marketplace, we find that NFTs with higher royalty rates sell for significantly lower prices and take longer to sell. Surprisingly, creators do not recoup these initial losses through royalty payments within four years. We discover that higher up-front minting costs lead creators to set higher royalty rates. We reveal a delayed gratification effect where creators with higher royalties accept lower up-front prices in hopes of future royalty income. We also find an overconfidence effect where confident creators, measured by their past sales and follower count, are more likely to lower initial prices. Our research contributes to the ongoing debate about royalty enforcement in NFT marketplaces and offers empirical evidence to inform platforms and creators. Platform managers should carefully consider both reducing up-front minting costs and implementing royalty rate limits to improve market liquidity. Creators should be cautious about setting high royalty rates as they may not provide the expected financial benefits.

DOI

10.1287/isre.2023.0035

Volume

36 (3)

Pages

1543-1564

Language

en

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BibTeX

Sources

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