Introduction to the Special Issue—Social Media and Business Transformation: A Framework for Research

Sinan Aral; Chrysanthos Dellarocas; David Godes

doi:10.1287/isre.1120.0470

Introduction to the Special Issue—Social Media and Business Transformation: A Framework for Research

Sinan Aral¹; Chrysanthos Dellarocas²; David Godes³

¹ Stern School of Business, New York University, New York, New York 10012 · ² School of Management, Boston University, Boston, Massachusetts 02215 · ³ Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742

Information Systems Research 2013

Social media are fundamentally changing the way we communicate, collaborate, consume, and create. They represent one of the most transformative impacts of information technology on business, both within and outside firm boundaries. This special issue was designed to stimulate innovative investigations of the relationship between social media and business transformation. In this paper we outline a broad research agenda for understanding the relationships among social media, business, and society. We place the papers comprising the special issue within this research framework and identify areas where further research is needed. We hope that the flexible framework we outline will help guide future research and develop a cumulative research tradition in this area.

DOI: 10.1287/isre.1120.0470
Volume: 24 (1)
Pages: 3-13
Language: en
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