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Identity salience and the influence of differential activation of the social self-schema on advertising response.

Mark R. Forehand; Rohit Deshpandé; Americus Reed

Journal of Applied Psychology 2002
DOI
10.1037/0021-9010.87.6.1086
Volume
87 (6)
Pages
1086-1099
Language
en
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BibTeX
Sources
crossref