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The Mere‐Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?

Vicki G. Morwitz1; Gavan J. Fitzsimons2

1 Leonard N. Stern School of Business New York University · 2 Fuqua School of Business, Duke University ,

Journal of Consumer Psychology 2004
DOI
10.1207/s15327663jcp1401&2_8
Volume
14 (1-2)
Pages
64-74
Language
en
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Sources
crossref