Feelings and Consumer Decision Making: Extending the Appraisal‐Tendency Framework

Jennifer S. Lerner; Seunghee Han; Dacher Keltner

doi:10.1016/s1057-7408(07)70027-x

Feelings and Consumer Decision Making: Extending the Appraisal‐Tendency Framework

Jennifer S. Lerner; Seunghee Han; Dacher Keltner

Journal of Consumer Psychology 2007

The target article (Han, Lerner, & Keltner, 2007) presents the Appraisal‐Tendency Framework as a basis for predicting the influence of specific emotions on consumer decision making. The 3 thought‐provoking commentaries by Shiv (2007); Yates (2007); and Cavanaugh, Bettman, Luce, and Payne (2007) highlighted the need to (a) distinguish different types of emotional inputs; (b) specify constructs and mechanisms more concretely; and (c) extend the framework in new, creative ways. This response integrates the specific comments into overarching themes and addresses them.

DOI: 10.1016/s1057-7408(07)70027-x
Volume: 17 (3)
Pages: 181-187
Language: en
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Sources: crossref