Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago

John F. Sherry; Robert V. Kozinets; Adam Duhachek; Benét DeBerry‐Spence; Krittinee Nuttavuthisit; Diana Storm

doi:10.1207/s15327663jcp1401&2_17

Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago

John F. Sherry¹; Robert V. Kozinets¹; Adam Duhachek²; Benét DeBerry‐Spence²; Krittinee Nuttavuthisit²; Diana Storm³

¹ Department of Marketing, Kellogg School of Management, Northwestern University · ² Kellogg School of Management, Northwestern University · ³ University of South Denmark‐Odense University

Journal of Consumer Psychology 2004

DOI: 10.1207/s15327663jcp1401&2_17
Volume: 14 (1-2)
Pages: 151-158
Language: en
Export: BibTeX
Sources: crossref