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On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty

Ali Faraji‐Rad; Bendik M. Samuelsen; Luk Warlop

Journal of Consumer Research 2015
DOI
10.1093/jcr/ucv032
Volume
42 (3)
Pages
458-471
Language
en
Export
BibTeX
Sources
crossref