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Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings

Linyun W. Yang; Keisha M. Cutright; Tanya L. Chartrand; Gavan J. Fitzsimons

Journal of Consumer Research 2014
DOI
10.1086/673522
Volume
40 (5)
Pages
973-992
Language
en
Export
BibTeX
Sources
crossref