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Consumer Research Insights on Brands and Branding: A JCR Curation

Kevin Lane Keller

Tuck School of Business E.B. Osborn Professor of Marketing, , Dartmouth College, Hanover, NH

Journal of Consumer Research 2020
DOI
10.1093/jcr/ucz058
Volume
46 (5)
Pages
995-1001
Language
en
Export
BibTeX
Sources
crossref