The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload
Journal of Consumer Research
2014
- DOI
- 10.1086/673521
- Volume
- 40 (5)
- Pages
- 993-1015
- Language
- en
- Export
- BibTeX
- Sources
- crossref