Conjoint Analysis in Consumer Research: Issues and Outlook
Journal of Consumer Research
1978
Abstract Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint analysis and describes some new technical developments and application areas for the methodology.
- DOI
- 10.1086/208721
- Volume
- 5 (2)
- Pages
- 103-123
- Language
- en
- Export
- BibTeX
- Sources
- crossref