No Small Matter: How Company Size Affects Consumer Expectations and Evaluations

Linyun W. Yang; Pankaj Aggarwal

doi:10.1093/jcr/ucy042

No Small Matter: How Company Size Affects Consumer Expectations and Evaluations

Linyun W. Yang¹; Pankaj Aggarwal²

¹ Darla Moore School of Business, University of South Carolina, 1014 Greene Street, Columbia, SC · ² Department of Management, University of Toronto, 1265 Military Trail, Scarborough, Ontario, Canada

Journal of Consumer Research 2019

DOI: 10.1093/jcr/ucy042
Volume: 45 (6)
Pages: 1369-1384
Language: en
Export: BibTeX
Sources: crossref