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It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment

Freeman Wu; Adriana Samper; Andrea C. Morales; Gavan J. Fitzsimons

Journal of Consumer Research 2017
DOI
10.1093/jcr/ucx057
Volume
44 (3)
Pages
651-672
Language
en
Export
BibTeX
Sources
crossref