The Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior

R Dustin Harding; Diogo Hildebrand; Thomas Kramer; Jannine D Lasaleta

doi:10.1093/jcr/ucy063

The Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior

R Dustin Harding¹; Diogo Hildebrand²; Thomas Kramer³; Jannine D Lasaleta⁴

¹ Woodbury School of Business, Utah Valley University, 800 W. University Parkway, Orem, UT · ² Baruch College, City University of New York, 55 Lexington Ave, New York, NY · ³ School of Business, University of California, Riverside, 900 University Avenue, Riverside, CA · ⁴ Syms School of Business, Yeshiva University, 215 Lexington Ave., Suite 411, New York, NY

Journal of Consumer Research 2019

DOI: 10.1093/jcr/ucy063
Volume: 46 (1)
Pages: 140-158
Language: en
Export: BibTeX
Sources: crossref