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Sponsorship-Linked Marketing: The Role of Articulation in Memory

T. Bettina Cornwell; Michael S. Humphreys; Angela M. Maguire; Clinton S. Weeks; Cassandra L. Tellegen

Journal of Consumer Research 2006
DOI
10.1086/508436
Volume
33 (3)
Pages
312-321
Language
en
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BibTeX
Sources
crossref