Industrial Organization and Consumer Satisfaction/Dissatisfaction
Journal of Consumer Research
1983
This study brings together the fields of industrial organization and consumer research in an attempt to account for variations in consumer dissatisfaction among product categories. A major portion of these variations is empirically accounted for by distributional and cost/size factors. The theoretical explanations behind the empirical associations are discussed in the context of the correspondence between economic theory and consumer data.
- DOI
- 10.1086/208934
- Volume
- 9 (4)
- Pages
- 403
- Language
- en
- Export
- BibTeX
- Sources
- crossref openalex