The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions

Luxi Shen; Christopher K. Hsee; Joachim H Talloen

doi:10.1093/jcr/ucy062

The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions

Luxi Shen¹; Christopher K. Hsee²; Joachim H Talloen³

¹ CUHK Business School, Chinese University of Hong Kong , Hong Kong · ² Booth School of Business, University of Chicago, Chicago, IL · ³ Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, PA

Journal of Consumer Research 2019

DOI: 10.1093/jcr/ucy062
Volume: 46 (1)
Pages: 69-81
Language: en
Export: BibTeX
Sources: crossref