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Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products

Bella Rozenkrants1; S. Christian Wheeler2,1; Baba Shiv2,1

1 Stanford Graduate School of Business, 655 Knight Way, Stanford · 2 Sanwa Bank, Ltd

Journal of Consumer Research 2017
DOI
10.1093/jcr/ucx067
Volume
44 (4)
Pages
759-777
Language
en
Export
BibTeX
Sources
crossref