Humor, Comedy, and Consumer Behavior

Caleb Warren; Adam Barsky; A. Peter McGraw

doi:10.1093/jcr/ucy015

Humor, Comedy, and Consumer Behavior

Caleb Warren¹; Adam Barsky²; A. Peter McGraw³

¹ Eller College of Management, University of Arizona, 1130 E. Helen Street, PO Box 210108, Tucson, AZ, 85721-0108 · ² University of Melbourne, 198 Berkeley Street, Calton, VIC 3056, Australia · ³ Leeds School of Business, University of Colorado Boulder, UCB 419, Boulder, CO 80309

Journal of Consumer Research 2018

DOI: 10.1093/jcr/ucy015
Language: en
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