Journal of Consumer Research Vol. 4 No. 1 1977
Content Analysis in Consumer Research
Abstract
Journal Article Content Analysis in Consumer Research Get access Harold H. Kassarjian Harold H. Kassarjian Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 1, June 1977, Pages 8–18, https://doi.org/10.1086/208674 Published: 01 June 1977 Article history Received: 01 January 1977 Revision received: 01 April 1977 Published: 01 June 1977
- DOI
- 10.1086/208674
- Volume
- 4
- Issue
- 1
- Pages
- 8
- Language
- en
- Sources
- crossref openalex