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Contextual Influences on Message Persuasion: The Effect of Empty Space

Canice M C Kwan1; Xianchi Dai2; Robert S. Wyer2

1 Lingnan (College) University, Sun Yat-sen University, Guangzhou, China · 2 CUHK Business School, The Chinese University of Hong Kong, Hong Kong

Journal of Consumer Research 2017
DOI
10.1093/jcr/ucx051
Volume
44 (2)
Pages
448-464
Language
en
Export
BibTeX
Sources
crossref