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Differential Effects of Provider Recommendations and Consumer Reviews in E-Commerce Transactions: An Experimental Study

Alexander Benlian1; Ryad Titah2; Thomas Hess3

1 a TU Darmstadt, Germany · 2 b EMLYON Business School · 3 c University of Munich, Germany

Journal of Management Information Systems 2012
DOI
10.2753/mis0742-1222290107
Volume
29 (1)
Pages
237-272
Language
en
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Sources
crossref