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How the Metaverse is Reshaping Multichannel Retail Through Balancing Complementarity and Substitution

Bingqing Xiong¹; Jie Fang²; Wilson Li¹

¹ Department of Information Systems and Business Analytics, Deakin Business School, Deakin University, Burwood, VIC, Australia · ² Department of Entrepreneurship, Marketing and Management Systems, Nottingham University Business School China, University of Nottingham Ningbo China

DOI

10.1080/07421222.2025.2452019

Volume

42 (1)

Pages

174-205

Language

en

Export

BibTeX

Sources

crossref