Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products?

Chrysanthos Dellarocas; Guodong Gao; Ritu Narayan

doi:10.2753/mis0742-1222270204

Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products?

Chrysanthos Dellarocas¹; Guodong Gao²; Ritu Narayan³

¹ a Boston University's School of Management · ² b Decision, Operations, and Information Technology Department at the R.H. Smith School, University of Maryland · ³ c Robert H. Smith School of Business, University of Maryland

Journal of Management Information Systems 2010

DOI: 10.2753/mis0742-1222270204
Volume: 27 (2)
Pages: 127-158
Language: en
Export: BibTeX
Sources: crossref