← Search

Celebrity-as-a-Service: Trust and Willingness to Use Digital Twins for Customer Service

Lingyao (Ivy) Yuan1; Antino Kim2; Mike Seymour3; Alan R. Dennis2

1 Iowa State University · 2 Kelley School of Business, Indiana University · 3 The University of Sydney Business School

Journal of Management Information Systems 2026
DOI
10.1080/07421222.2026.2647472
Volume
43 (2)
Pages
335-367
Language
en
Export
BibTeX
Sources
crossref