When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry

Eric K. Clemons; Guodong (Gordon) Gao; Lorin M. Hitt

doi:10.2753/mis0742-1222230207

When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry

Eric K. Clemons¹; Guodong (Gordon) Gao²; Lorin M. Hitt³

¹ a University of Pennsylvania · ² b Decision and Information Technologies, R.H. Smith School, University of Maryland · ³ c Operations and Information Management, University of Pennsylvania

Journal of Management Information Systems 2006

DOI: 10.2753/mis0742-1222230207
Volume: 23 (2)
Pages: 149-171
Language: en
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Sources: crossref