The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective

Weiyin Hong; James Y. L. Thong; Kar Yan Tam

doi:10.1080/07421222.2004.11045812

The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective

Weiyin Hong¹; James Y. L. Thong²; Kar Yan Tam³

¹ a Department of Management Information Systems, University of Nevada, Las Vegas · ² b Department of Information and Systems Management, School of Business and Management, Hong Kong University of Science and Technology · ³ c Business School at the Hong Kong University of Science and Technology

Journal of Management Information Systems 2004

DOI: 10.1080/07421222.2004.11045812
Volume: 21 (3)
Pages: 149-184
Language: en
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Sources: crossref