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Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce

Kyunghee Lee; Byungtae Lee; Wonseok Oh

Journal of Management Information Systems 2015
DOI
10.1080/07421222.2015.1138372
Volume
32 (4)
Pages
109-143
Language
en
Export
BibTeX
Sources
crossref