Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies

Kai H Lim; Choon Ling Sia; Matthew K.O. Lee; Izak Benbasat

doi:10.2753/mis0742-1222230210

Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies

Kai H Lim¹; Choon Ling Sia¹; Matthew K.O. Lee²; Izak Benbasat³

¹ a Information Systems, City University of Hong Kong · ² b Information Systems and Associate Dean, Business School at the City University of Hong Kong · ³ c University of British Columbia, Canada

Journal of Management Information Systems 2006

DOI: 10.2753/mis0742-1222230210
Volume: 23 (2)
Pages: 233-266
Language: en
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Sources: crossref