How to Translate Firm-Generated Content to Sales? Evidence from Online Healthcare Platforms

Wanxin Qiao; Ni Huang; Zhijun Yan

doi:10.1080/07421222.2024.2415767

How to Translate Firm-Generated Content to Sales? Evidence from Online Healthcare Platforms

Wanxin Qiao¹; Ni Huang²; Zhijun Yan³

¹ School of Economics and Management, Beijing University of Technology, Beijing, P. R. China · ² Miami Herbert Business School, University of Miami, FL, USA · ³ School of Management, Beijing Institute of Technology, Beijing, P. R. China

Journal of Management Information Systems 2024

DOI: 10.1080/07421222.2024.2415767
Volume: 41 (4)
Pages: 1173-1197
Language: en
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Sources: crossref