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A Stochastic First Purchase Diffusion Model: A Counting Process Approach

Fred Böker

Institut für Statistik und Ökonometrie, Universität Göttingen.

Journal of Marketing Research 1987

The diffusion rate of a first purchase diffusion model is interpreted as the intensity function of a counting process. Parameter estimation procedures are considered and some generalizations of the basic model are discussed.

DOI
10.1177/002224378702400106
Volume
24 (1)
Pages
64-73
Language
en
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