Identification and Analysis of Moderator Variables

Subhash Sharma; Richard M. Durand; Oded Gur-Arie

doi:10.1177/002224378101800303

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Identification and Analysis of Moderator Variables

Subhash Sharma¹; Richard M. Durand²; Oded Gur-Arie³

¹ University of South Carolina · ² Auburn University · ³ University of Michigan

Journal of Marketing Research 1981

Although the concept of moderator variables has been used extensively in marketing-related studies, much confusion persists as to how they are defined and identified. To alleviate this confusion, the authors present a typology of moderator variables with a framework for identifying their presence and type. Simulated data are used to illustrate and validate the proposed framework.

DOI: 10.1177/002224378101800303
Volume: 18 (3)
Pages: 291-300
Language: en
Export: BibTeX
Sources: crossref