Estimating Nonresponse Bias in Mail Surveys

J. Scott Armstrong; Terry S. Overton

doi:10.1177/002224377701400320

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Estimating Nonresponse Bias in Mail Surveys

J. Scott Armstrong¹; Terry S. Overton²

¹ The Wharton School, University of Pennsylvania · ² Merck, Sharpe and Dohme.

Journal of Marketing Research 1977

Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations.

DOI: 10.1177/002224377701400320
Volume: 14 (3)
Pages: 396-402
Language: en
Export: BibTeX
Sources: crossref