When Does Retargeting Work? Information Specificity in Online Advertising

Anja Lambrecht; Catherine Tucker

doi:10.1177/002224371305000508

When Does Retargeting Work? Information Specificity in Online Advertising

Anja Lambrecht¹; Catherine Tucker²

¹ London Business School · ² MIT Sloan School of Management, Massachusetts Institute of Technology, and Research Associate, National Bureau of Economic Research

Journal of Marketing Research 2013

DOI: 10.1177/002224371305000508
Volume: 50 (5)
Pages: 561-576
Language: en
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Sources: crossref