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Do Coupon Expiration Dates Affect Consumer Behavior?

J. Jeffrey Inman1,2; Leigh McAlister1,2

1 University of Wisconsin–Madison · 2 The University of Texas at Austin

Journal of Marketing Research 1994
DOI
10.2307/3152229
Volume
31 (3)
Pages
423
Export
BibTeX
Sources
semanticscholar crossref openalex