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Consumer Ethnocentrism: Construction and Validation of the CETSCALE

Terence A. Shimp; Subhash Sharma

College of Business Administration, University of South Carolina.

Journal of Marketing Research 1987

The concept of consumer ethnocentrism is introduced and a corresponding measure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically related constructs.

DOI
10.1177/002224378702400304
Volume
24 (3)
Pages
280-289
Language
en
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