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Consumer Packaged Goods in the United States: National Brands, Local Branding

Bart J. Bronnenberg; Sanjay K. Dhar; Jean-Pierre Dubé

Journal of Marketing Research 2007
DOI
10.1509/jmkr.44.1.4
Volume
44 (1)
Pages
4-13
Language
en
Export
BibTeX
Sources
crossref