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Consumer authenticity seeking: conceptualization, measurement, and contingent effects

Fabian Bartsch; Katharina Petra Zeugner-Roth; Constantine S. Katsikeas

Journal of the Academy of Marketing Science 2022
DOI
10.1007/s11747-021-00813-y
Volume
50 (2)
Pages
296-323
Language
en
Export
BibTeX
Sources
crossref