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“Greening” the marketing mix: do firms do it and does it pay off?

Constantinos N. Leonidou; Constantine S. Katsikeas; Neil A. Morgan

Journal of the Academy of Marketing Science 2013
DOI
10.1007/s11747-012-0317-2
Volume
41 (2)
Pages
151-170
Language
en
Export
BibTeX
Sources
crossref