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Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands

Christoph Baumeister; Anne Scherer; Florian V Wangenheim

Journal of the Academy of Marketing Science 2015
DOI
10.1007/s11747-015-0440-y
Volume
43 (5)
Pages
574-588
Language
en
Export
BibTeX
Sources
crossref