← Search

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

V. Kumar; Ashutosh Dixit; Rajshekar G. Javalgi; Mayukh Dass

Journal of the Academy of Marketing Science 2016
DOI
10.1007/s11747-015-0426-9
Volume
44 (1)
Pages
24-45
Language
en
Export
BibTeX
Sources
crossref