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Overcoming the “recency trap” in customer relationship management

Scott A. Neslin; Gail Ayala Taylor; Kimberly D. Grantham; Kimberly R. McNeil

Journal of the Academy of Marketing Science 2013
DOI
10.1007/s11747-012-0312-7
Volume
41 (3)
Pages
320-337
Language
en
Export
BibTeX
Sources
crossref