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An assessment of the use of partial least squares structural equation modeling in marketing research

Joe F. Hair; Marko Sarstedt; Christian M. Ringle; Jeannette A. Mena

Journal of the Academy of Marketing Science 2012
DOI
10.1007/s11747-011-0261-6
Volume
40 (3)
Pages
414-433
Language
en
Export
BibTeX
Sources
crossref